For improved Engine performance and reduced maintenance cost
- 225 Liters
- 25 Liters
- 5 Liters
- 4 Liters
- 1 Liter
- 0.5 Liter
DELTA PETROLEUM PLC
The Delta Petroleum Private Limited Company (DPPLC) is a registered and
licensed standard petroleum supplier incorporated in July 2018. The Head
Office is located in Dashen Building in front of Lideta Church – Addis Ababa,
DELTA Petroleum PLC ensures that all customers receive first class
treatment whenever they visit our Fuel Court.
- Our Supply and Services:
- The products and services are designed to help meet the demands of
customers; but also to contribute to the successes and development of our
The products and services which are made available to our
•Automotive Fuels Retailing (e.g. diesel fuel, Kerosene and gasoline).
•Automotive and Industrial Lubricants, greases, coolants and
•Distribution of Automotive-related goods.
•Providing Related Profit Centers
o Automotive services (e.g. repairs, Wheel Alignment, Car Wash,
Wheel Balancing Services and general parts).
o Retailing of Groceries, Cafeterias, Restaurants, Bars, Hot and soft
o Providing Super Markets and convenience store service.
Our Supply and Services:
DELTA PETROLEUM PLC
Our Vision is to operate chain of Gas Station on Main roads & Major cities
Our mission is to develop highly successful and profitable chains of
petroleum business with state of art facility using latest technology;
businesses that not only meet the needs of its clients but exceed our
DELTA Petroleum is to become the leading Petroleum business in cities
where our chain of Gas Station are located. Hence the need for us to build
a solid business foundation and business structure that will enable the
achievement of our aims and objectives.
Excellent customer service and efficiency are top priority; hence we will
ensure that we look for applicants that match the picture of the business
and infrastructure ready before partnering with them.
In essence, we want to build a strong team and dedicated workforce; that
will work together for the organization in achieving its set targets. The hired
manpower will supervise Fuel Retailing and will also manage the
convenience store business.
- Location of Delta Petroleum PLC and it’s Service Stations:Delta Petroleum PLC has it’s head office in Addis Ababa. The company has
constructed it’s depot at Semera and will construct another depot in Amhara
Regional state during its first five years of operation. The company has already
carefully identified strategic cities, towns and locations at which its service
stations are going to be build. As a strategy, Delta Petroleum PLC will focus
to optimally invest in trade areas with significant traffic flow and locations,
which are convenient and accessible for motorists. In addition to the traditional
channel of providing service solely through service stations, the company will
also introduce its unique channel to provide service by getting much closer to
end users. It has started its operation with company owned stations at Gilgel
Beles, Semera and Addis Ababa. It has 7 dealer owned operational stations in
Amhara Regional states in Debre Tabor, Jiga, Ambagiorgis, Arbgebeya,
Kosober Bahiradar, Tilili, Bure, Merawi and Finoteselam. It has also started
operations at new stations in Modjo, Koyefeche, Akaki, Ayertena and
Hawassa. Currently and the past 1 year Delta Stood 9th in the market share
among the 30 companies.
- Marketing and Sales Strategy :-The marketing strategy for Delta Petroleum is going to be driven basically by
making available standardized and safe Gasoline, Diesel, Automotive &
Industrial Lubricants and other excellent customer service and provision of
value added services. We will work hard to build a loyal customer base;
customers that will always patronize us over and over again and as well help
us by positive word of mouth; to get their friends and associate to support us.
In view of that, we are going to adopt the following strategies to ensure that we
do not only attract customers but ensure that they will become our loyal
customer.Parts of the marketing and sales strategies that we will adopt are;
•Introduce our Petroleum by sending introductory letters to residents,
transport companies, merchants and other stakeholders both in Addis Ababa and
in other cities.
•Open our Petroleum with a party so as to capture the attention of residence
that is our first targets.
•Advertise our Petroleum on national dailies, newsletters, TV stations and
•Promote our Petroleum online via our official website and all available social
•Place adverts on both print (community based newspapers and magazines)
and electronic media platforms.
•Sponsor relevant community programs.
•Leverage on the internet Website and social media platforms like;
Instagram, Telegram, Viber, Facebook, Linked In, twitter, etc to promote our brand.
•Install our Bill Boards on strategic locations and all around major cities in
Ethiopia where our dealer Gas Stations are available.
•Distribute our handouts and handbills in target areas.
•Position our Flexi Banners at strategic positions in the location where we
intend getting customers to start patronizing our products and services.
•Ensure that all our staff members wear our customized clothes, and all our
official cars, fuel tankers and trucks are customized and well branded.
•Continuously improving the performance of our brands and service
•Delivering consistent customer experiences to all our clients; making our
first impression count positively.
•Make use of attractive hand bills to create awareness and also to give
direction to our dealers.
•Adopt direct posting coupon marketing approach.
•Create a means to have permanent customer for our deliver service.
•Position our signage& banners at strategic places.
•Create a loyalty plan that will enable us reward our regular customers.
•Engage on road shows within our neighborhood to create awareness for our